Objective: Analyze how the brand connects with customers across digital platforms.
Detailed Content: Dulcestoreparis’s e-commerce success is tightly linked to its smart communication strategy:
- Leveraging Short-Form Videos: Fully capitalizing on TikTok and Instagram Reels to capture close-ups of manual assembly processes, creating a strong visual ASMR unboxing effect.
- Influencer Partnerships: Building a global network of brand ambassadors consisting of famous models and travel bloggers, helping the brand naturally reach Gen Z and Millennial audiences.
