To measure return on investment (ROI) for marketing campaigns, managers need accurate and continuously updated statistical numbers in real-time.
Transparency of Campaign Data
BigMailer provides a detailed, visual reporting system including:
- Open rates and click-through rates.
- Visual charts showing the times of day when customers interact the most.
- Detailed lists of unsubscribes or spam complaints, helping managers easily analyze causes and adjust content strategies for subsequent sends.
