Never stopping at traditional wool materials, Merino.tech pioneers the integration of modern technology into outdoor fashion.
- RECCO® Rescue Reflectors: Integrated into high-end jacket lines, allowing rescue teams to easily pinpoint the wearer’s signal in cases of getting lost, avalanches, or deep-forest accidents.
- Phygital Experience via NFC Chips (TouchLink®): Allows users to tap their smartphones against the product to verify authenticity and transparently check the wool’s supply chain origin from the farm.
- FUZE™ Bio-Antimicrobial Technology: Utilizes natural alkaline particles to protect wool fiber longevity without harming sensitive skin or aquatic ecosystems.
